KO-P Point Corporation / Muhammad Haziq Zarim Ritzuan ... [et al.]

Ko-P Point Café is a coffee shop which offered various type of coffee from all over the world and located at busiest place Langkawi. The café is operating since there are partnership who are providing the capital and creative ideas. Besides that, the supplier is one of the biggest company which provides the best and high quality of coffee beans for the business. The main activities of the business is providing the best taste of coffee and services to the customers which hit their expectation. Other than that, marketing use by Ko-P Point Café get to attract customers to visit the café. The value proposition is to provide a comfortable environment and ensure become the best among the competitors. The product offer is different from the competitors. It is because other coffee shop offer normal types of coffee while Ko-P Point Café offer those rare coffee which hardly can be find in Malaysia. At the same time, Ko-P Point Café maintain their customer relationship by coming out with membership loyalty, loyalty cards and getting feedback from customers. Despite of planning the whole process, Ko-P Point Café customer segmentation are focused on coffee lovers, local customers and foreigner who come for holidays, this is because they are the main community which will help us gain profit when they spend their money at our Café. All the resources play their roles to ensure the business run smoothly without any problems and shortage. The distributor channel helps in gaining recognition from the customers. Other than that, planning the company financial by having a cost structure. Lastly, having a good pricing strategy which help in generating income and get people to invest with us.