Abstract
Foodpanda, a market leader in online food delivery for emerging markets. E-commerce moves fast, especially when it's on a motorbike in the form of a hot soup getting colder by the minute. Whatever the country, Foodpanda's customers are hungry and anxiously watching the clock.The online food ordering business is witnessing exponential growth. The organised food delivery is valued at $15 billion in Malaysia . Foodpanda entered the Malaysian market owing to its tremendous growth potential. The food retail market in Malaysia is expected to reach $894.98 billion by 2020 Also, the food industry market in Malaysia is expected to touch $1 trillion by 2020 and a significant portion of the market shall be occupied by the online food delivery services.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Abdul Khalil, Nur Hasyimah 2011401692 Ismail, Siti Hajar 2016511047 Wan Suhaimi, Wan Syamin Izzati 2016263946 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zainal Abidin, Zanariah UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Special industries and trades H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
Keywords: | Foodpanda, customer, service |
Date: | November 2017 |
URI: | https://ir.uitm.edu.my/id/eprint/45582 |
Download
45582.pdf
Download (454kB)