Pitching business presentations with academic discourse / Ena Bhattacharyya

Bhattacharyya, Ena (2021) Pitching business presentations with academic discourse / Ena Bhattacharyya. In: International Conference of Research on Language Education (I–Role) 2021: Engaging in Change: Empowering Linguistics, Literature & Language. Akademi Pengajian Bahasa, Alor Gajah, Melaka.

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Abstract

Business communication is the process of sharing information between people within and outside a company. Business Presentations, are one such form of oral workplace communicative event. A Business Presentation occurs when specific business-plans are shared with target-audiences with an underlying purpose to create a decision or move. During such competitive fast paced oral presentations, audience understanding is critical. This understanding is reliant on a presenter’s ability to stress, emphasize, punctuate and signal transitions at right moments of a presentation. The short moment of engagement may either break or close a deal. How then do presenters make themselves easily understood in such highly competitive formal settings? What linguistic devices assists an audience to comprehend a presentation better? This workshop aims to share some insight on the types of useful fillers, idea signallers and discourse markers to navigate audience understanding during a business presentation. It aims to explore the selective use of transitional words, comparatives and qualifiers in the IBC of business pitching for better audience appreciation of a business presentation.

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Item Type: Book Section
Creators:
Creators
Email
Bhattacharyya, Ena
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Mohd Nor, Abd Halim
UNSPECIFIED
Advisor
Md Badarudin, Ismadi
UNSPECIFIED
Advisor
Jono, Nor Hajar Hasrol
UNSPECIFIED
Advisor
Ismail, Shafinar
UNSPECIFIED
Advisor
Maulan, Sumarni
UNSPECIFIED
Advisor
Md Yusuf, Ahmad Harith Syah
UNSPECIFIED
Advisor
Mahpoth, Halim
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus
Item ID: 45491
Uncontrolled Keywords: Business communication; Business Presentations; Oral workplace communicative
URI: https://ir.uitm.edu.my/id/eprint/45491

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45491

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