Sweetbrew Coffee / Sarah Qistina Saiful Muzamir ... [et al.]

Saiful Muzamir, Sarah Qistina and Herman, Siti Humaira and Noor Azmee, Sara Nur Imani and Junaidey, Sarah Najwa (2021) Sweetbrew Coffee / Sarah Qistina Saiful Muzamir ... [et al.]. [Entrepreneurship Project] (Unpublished)


SweetBrew café is a type of restaurant which, in addition to light refreshments such as baked goods or snacks, mainly serves coffee and tea. The word "café" comes from the French word "coffee" definition. The relaxed and welcoming feel is one of the key reasons why coffee shops have become so popular in recent times. The coffee shop offers a wonderfully calm atmosphere where people can meet friends to catch up on coffee, have a casual family lunch or concentrate on working in a relaxed atmosphere. It is a food and beverage service business and the target customers are teenagers, workers and families.

Furthermore, SweetBrew Coffee is based on a partnership, where it consists of four partners which is Miss Sarah Qistina binti Saiful Muzamir as General Manager and Administrative Manager, Miss Sarah Najwa binti Junaidey as our Financial Manager, Miss Sara Nur Imani binti Noor Azmee as our Operational Manager and Miss Siti Humaira binti Herman as our Marketing Manager and each one of them has a different role in the company and they also highly dedicated and good skills in fulfilling their tasks to manage SweetBrew Coffee.

Lastly, we are hoping to serve with pride and striving to deliver the promise of SweetBrew Cafe with passion. Our vision is to be the number one coffee roaster and supplier of tasty coffees and food service products around
the world by offering the guiding principles of integrity, quality, service and relationship.


Item Type: Entrepreneurship Project
Email / ID Num.
Saiful Muzamir, Sarah Qistina
Herman, Siti Humaira
Noor Azmee, Sara Nur Imani
Junaidey, Sarah Najwa
Email / ID Num.
Thesis advisor
Badrol Kamar, Madiha
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering
Keywords: Business plan, Cafe, Coffee, UiTM Pasir Gudang
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/45454
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