Belle Journee / Nurul Syahirah Md Shah ... [et al.]

Md Shah, Nurul Syahirah and Abu Bakar, Nurul Atiqah and Abul Jalil, Nurul Izzah and Ah Siak @ Mohd Helmi, Nurul Fatin Hamizah and Abdullah, Fatimah Zahrah (2021) Belle Journee / Nurul Syahirah Md Shah ... [et al.]. [Entrepreneurship Project] (Unpublished)


A business plan is a written document that explain in detail how a business, usually a startup business to defines its goals and how to accomplish its objectives. The business plan lays out a written vision for the firm from marketing, operational, financial and administration. Business plan is important document and it also a good way for companies to make their company target going forward. This business plan will introduce Belle Journeé Company.
Belle Journeé is a bakery business that provide or serve various homemade cakes and cookies that offer current trending dessert and up to date cake design. The uncompromising quality cakes and cookies using natural and quality ingredients, coupled with reasonable pricing has formed new lifestyle culture, including of a loyal base of cakes and cookies lovers.
Belle Journeé Bakery will provide all the customers in lower, middle or upper income household by serve the product with affordable prices and by serve excellent services that will make the customers satisfied. Belle Journeé also will serve to the local bakery, restaurant and local café that would like to be partner business with our company. Through this partnership, both of the business will get the benefits.
Belle Journeé Bakery has its own unique feature that makes it stand out from the other competitors, and one of the features is it serve products that using natural ingredients. This feature shown that Belle Journeé use safe and high quality ingredients in baking the products. Besides, Belle Journeé will hire high skilled worker in baking. This shown that the appearances and the texture will put a smile on the face of customers after one bite of our goods.


Item Type: Entrepreneurship Project
Email / ID Num.
Md Shah, Nurul Syahirah
Abu Bakar, Nurul Atiqah
Abul Jalil, Nurul Izzah
Ah Siak @ Mohd Helmi, Nurul Fatin Hamizah
Abdullah, Fatimah Zahrah
Email / ID Num.
Thesis advisor
Badrol Kamar, Madiha
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Bakery, Cookies, UiTM Pasir Gudang
Date: 2021
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