Fundamentals of Entrepreneurship (ENT300) : Case study Secret Recipe branch Samarahan / Andy Brandonly Sebau Jarup … [et al.]

Secret Recipe Samarahan Branch is one of the student attractions as it located at the nearest mall from Unimas and UiTM. Secret Recipe located in the Summer Mall at Samarahan. As for students that usually spend time with friend to hangout or take a meal together, students tend to prefer the strategic place where every need can acquire at one place. Therefore, Secret Recipe gain the opportunity to make more profit with the existence of the universities and the customers as well. In the other hand, the Secret Recipe offered variety flavour of meals to the customers with the best quality and affordable price. Plus, Secret Recipe has a very attractive interior design and also have a good infrastructure that act as customers attraction to the company.