Entrepreneurial intention among undergraduates from B40 group : A case study in UiTM Kelantan Campus / Siti Rosnita Sakarji ... [et al.]

Sakarji, Siti Rosnita and Shari, Asma Shazwani and Mohd Ishak @ Zainudin, Fadhilah and Mohd Hatta, Siti Anisah (2021) Entrepreneurial intention among undergraduates from B40 group : A case study in UiTM Kelantan Campus / Siti Rosnita Sakarji ... [et al.]. In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 February 2021, Universiti Teknologi MARA Cawangan Kelantan.

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Abstract

Various higher learning institutions in Malaysia offers Entrepreneurship courses to nurture interest
among students in becoming entrepreneurs. Furthermore, the revolution of Information and Communications
Technology (ICT) resulted in an emerging digital economy in all countries including Malaysia. The promising
phenomenon gradually emerges as a significant essence in developing entrepreneurship as a career choice among
the young generation, particularly students with entrepreneurial background courses enrolment at university level.
However, the entrepreneurial participation rate among graduates is still low. This conceptual paper aims to
examine the intention and factors that determine digital entrepreneurial intention among undergraduates from the
B40 group at Universiti Teknologi MARA Machang Campus, Kelantan (UiTMCK). The respondents are selected
from the B40 group enrolled in courses like ENT300, ENT530 and ENT600 from multiple programs. This study
employs the Theory of Planned Behaviour (TPB) as a theoretical framework. The independent variables of this
study consist of personal attitudes, subjective norms and perceived behavioural control. This paper examines the
intention and motivation of entrepreneurship students that may contribute to their decision to become
entrepreneurs. The main limitation of this study is it only involves one public higher learning institution, therefore
the results might be “institution-specific". The researcher increases number of samples, utilizes various samples
from multiple entrepreneurial institutions and conducts a comparative study in order to create more comprehensive
and insightful outcome

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email
Sakarji, Siti Rosnita
rosnita507@uitm.edu.my
Shari, Asma Shazwani
UNSPECIFIED
Mohd Ishak @ Zainudin, Fadhilah
UNSPECIFIED
Mohd Hatta, Siti Anisah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Creator
Wan Mustapha, Wan Masnieza
UNSPECIFIED
Creator
Abdullah Thani, Ayu Kamareenna
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Income. Factor shares
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus
Event Title: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021)
Event Dates: 22 February 2021
Page Range: pp. 82-90
Item ID: 45132
Uncontrolled Keywords: Entrepreneurship, entrepreneurial intention, motivation, B40 group, Theory of Planned Behaviour (TPB)
URI: https://ir.uitm.edu.my/id/eprint/45132

ID Number

45132

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