Entrepreneurial intention among undergraduates from B40 group : A case study in UiTM Kelantan Campus / Siti Rosnita Sakarji ... [et al.]

Various higher learning institutions in Malaysia offers Entrepreneurship courses to nurture interest
among students in becoming entrepreneurs. Furthermore, the revolution of Information and Communications
Technology (ICT) resulted in an emerging digital economy in all countries including Malaysia. The promising
phenomenon gradually emerges as a significant essence in developing entrepreneurship as a career choice among
the young generation, particularly students with entrepreneurial background courses enrolment at university level.
However, the entrepreneurial participation rate among graduates is still low. This conceptual paper aims to
examine the intention and factors that determine digital entrepreneurial intention among undergraduates from the
B40 group at Universiti Teknologi MARA Machang Campus, Kelantan (UiTMCK). The respondents are selected
from the B40 group enrolled in courses like ENT300, ENT530 and ENT600 from multiple programs. This study
employs the Theory of Planned Behaviour (TPB) as a theoretical framework. The independent variables of this
study consist of personal attitudes, subjective norms and perceived behavioural control. This paper examines the
intention and motivation of entrepreneurship students that may contribute to their decision to become
entrepreneurs. The main limitation of this study is it only involves one public higher learning institution, therefore
the results might be “institution-specific". The researcher increases number of samples, utilizes various samples
from multiple entrepreneurial institutions and conducts a comparative study in order to create more comprehensive
and insightful outcome