Aramaii Homestay / Nur Shahirah Jamaludin ... [et al.]

Jamaludin, Nur Shahirah and Awang, Dayang Azliyah and Mohd Rizal, Rizuana and Joseph, Anasthasia and Asipin, Hasbulah (2013) Aramaii Homestay / Nur Shahirah Jamaludin ... [et al.]. [Entrepreneurship Project] (Unpublished)


Nowadays, there are several business existed in our country which competitively.
Entrepreneurship acts as the movers of the economy who involve in the business of product
or service. However the entrepreneur has absolute right to make decisions of what product
to produce based on relevancy. Business might give profit or gain losses but it depends on
the entrepreneur to manage the business as well. Normally entrepreneur starts up their
business because they want to get maximum profit as their main goal.
After we made up decision, finally we determine to state to open up Aramaii
Homestay that provide hospitality service such as room for rent and expose the ethnic
culture activities to the locals and foreigners. Before we make this decision, we already did
various methods to identify the opportunity in the business field. Nevertheless, our company
name is Aramaii Homestay which establish as a partner company. We are expecting to run
the business as of first January 2014.
We choose hospitality service because we want to fully utilize the natural
environment at Kundasang as well as commercializing the local ethnic culture and promote
the tourism industry in Sabah. Apart from that, our aim is to become among the popular and
interesting place to stay. Establish this service will help us to earn profit with a lower cost
compare to other hotel and resorts and also to expand capitals and get a loyal customer.
Our homestay is not only for accommodation purpose but we are offering job opportunities
for the local community. This is because we want to help the improvement in the local
hospitality service.
Therefore the accomplishment depends on the proper management and the proper
cooperation between employers and employees whereby we provide high quality of our
service by ensuring the satisfaction, serenity and savory to the customers. The great
disciplinary by both parties is required to ensure business mission is achieved and
performance is under the target line. Our target market help us in providing service that we
are focusing at Kundasang, Ranau as it is our first step before expanding our business.
Marketing analysis about our market size and competitors help us to forecast sales and build
up marketing strategies.
All partners have sacrifice time, energy expertise and everything to ensure that this
business plan done very well. With hope this business plan could bring us to achieve our


Item Type: Entrepreneurship Project
Email / ID Num.
Jamaludin, Nur Shahirah
Awang, Dayang Azliyah
Mohd Rizal, Rizuana
Joseph, Anasthasia
Asipin, Hasbulah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > The house. Including arrangement, care, servants
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: 24 September 2013
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