Shop in a Box / Brandon Dee Binol ... [et al.]

Entrepreneurship acts as the movers of the economy who involved in the business of products or
services. However, the entrepreneur have absolute right to make decision of what product to be produce
based on relevancy. Business might be given profit or gain losses but it depends on the entrepreneur to
manage the business as well. Normally, entrepreneur starts their business because they want to get
maximum profit as their main goal.
We determined to state Shop in A Box that provides boxes to be rent as our main product. Before
we made this decision, we already did various methods to identify the opportunity in the business field.
Besides that, before we start the plan to open this business, we have observed the planning area. We
believe our business will develop in the future because of the good potential that we can see from the
earlier. Our company name is Shop in A Box which established as partner's company. The date of
commencement for our business is on 1s t January 2016. We take a long period of time because we want to
identify the best way how to conduct the business and to find the capital for this business.
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We have decided to start the business at S22, 2nd Floor IMAGO Shopping Mall K K Times
Square Phase 2 Kota Kinabalu Sabah. We choose this place because it is one of the latest mall additions
to the Kota Kinabalu City Centre; right in the middle of Times Square. The mall opened in March 2015
and has quickly become the place to visit for shoppers. We would like to offer something affordable
rather than branded items in the mall. Our target customer is all kind of people but more focus on people
that do not have enough budgets to open their own business.
We confident to run this business field where we can gain our business target. Our priority is to
make sure our service will help people that have creativity and innovation of their products but do not
have enough budget to commercial it. This kind of business has the opportunity to gain profit and
contribute to the economic development of our country. The business potential of this industry is we can
expand our business and open our branch at other place. In our business, we will put a priority on the
quality of the services as well as the customer's satisfaction.
The reason why we involve on this business is due to some factor. Firstly, the concept of our
business is not very popular in this region, so we have fewer competitors. We also believe it will make
high profit and less capital. Next, our business does no need regular maintenance and no need to hire
more workers because the shop is only needs a cashier and a promoter. We only have to prepare different
sizes of boxes to be rent to the customers. Moreover, the different sizes and colors of our boxes will
attract buyers to come to our shop. Lastly, our customers will be sell their products ranging from women
or men products, health care products, children products, home ware products, handicrafts and everything
that they can sell.
Therefore the accomplishment of the business depends on the proper management and the
cooperation between employers and employees. We provide high quality of our service by ensure our
boxes satisfy with customer's choices. The great disciplinary by both party is require in order to ensure
the business mission is achieve. Nevertheless, every manager is required in running its responsibility to
ensure the performance under the targets market line to attain business successfully.
Our target market helps us in provide services where we are focusing at IMAGO Shopping Mall
as our first step before expand our business. We use several methods to get important information from
various resources. There arc through interview and observations about society demands The result helps
us to do a marketing analysis about our market size, determining our main competitors, the sales forecast
and the marketing strategies.
A business may require an administration manager as an important role to ensure the proper
management to the organization. The manager is responsible to manage the employers and employees'
salary, bonus, Employee Provident Fund (EPF), Social Security Organization (SOCSO) and other benefits
that being provided to the employees. Moreover, administration manager helps to ensure that all the
resources are being used effective and efficiently to run the business.
All partners have sacrificed time, money, energy, expertise and everything to ensure that this
business plan done very well. With hope and pray, this business plan could bring us the path to achieve
our goals.