Abstract
Company’s name is Nurul Harniza Enterprise and the business' name is the. nharrscarves. This business started on 6th November 2020. The. nharrscarves is owned by Nurul Harniza binti Fadzil. The business is located at Tingkat 1, No 187, Jalan Tuanku Abdul Rahman, City Centre, 50100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. Nurul Harniza Enterprise is selling the scarves and an online business which is using social media platforms such as Facebook to sell and promote the business. Then, if the customers want to order scarves and to know in detail about our business, they can contact us through Whatsapp and email. Also, this platform is easier to connect with customers. Scarves have variety of different materials such as crepe, jersey, matte satin, linen, silk or cotton. Also, the. nharrscarves come in a variety of size, colours, shapes, patterns and most importantly, fabrics. Scarves can be used in different types of styles. In order to satisfy customer’s taste, Nurul Harniza Enterprise has released many types of scarves collection to be matched the expectation of customers in the targeted segment. It shows that Nurul Harniza Enterprise trying to release a collection that make the users look attractive, elegant, and modern even with hijab because young generation today are very up to date on the world fashion. The. nharrscarves targets their customers, lady and woman with ages around the range of 18-60 years. Nurul Harniza Enterprise always comes up with the latest collection to add variation to an existing collection. Our new collection is always a premium collection that is more elegant. Nurul Harniza Enterprise will keep improving existing products in order to meet and satisfy consumer’s needs and tastes. Every month, the. nharrscarves will launch a new design and marketing strategy. Each new design will surely hit the crowd because the quality and uniqueness always bring satisfaction to our customers. Different design and use of high-quality fabric become a factor that reinforces the brand in the hearts of customers. Nurul Harniza Enterprise always produces new collections followed by the trend. Our collection of scarves is marked at affordable prices, and customers can be sure of our high-quality materials.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Fadzil, Nurul Harniza 2019455224 |
Contributors: | Contribution Name Email / ID Num. Advisor Wei Loon, Koe UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/44959 |
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