Abstract
Wanys Food has been established in 2014 with just a small number of agents. This business has grown throughout the years and now they own 3,000 outlets with more than 2,000 agents around Malaysia. We provide tasteful and savoury crunchiness of groundnuts and wonderful traditional taste of Kuah Kacang with an affordable price range. Our target audience is the group of people who loves snacking and those who admire the originality of Melayu spiciness.
In addition, our products have grown from one type of nuts, which is the Original taste of nuts to another three types of nuts, which are Spicy, Sweet Honey and Rangup. Furthermore, since we are in the midst of pandemic COVID-19, we have launched a new product that is easy to prepare and have an amazing taste. It is called Kuah Kacang Sedap.
We feel that our business can continue to expertise and gained up to the higher level of profit and offer our customers great satisfaction. With the full use of an online platform like Facebook to promote our business and attract online customers and gain more awareness for engagement to generate sales at once. We create postings like teasers, hard sell and soft sell as a sale posting for our business, Wanys Food.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Azman, Nurhafizatul Syafina 2020982487 |
Contributors: | Contribution Name Email / ID Num. Advisor Hasan, Rahayu UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | ENT530; Principles of Entrepreneurship; Social Media Portfolio; Business plan |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/44915 |
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