Principles of Entrepreneurship (ENT530): Business Model Canvas: ASF Enterprise - Primrose Braslet / Nur’ain Farzana Mohd Kamil … [et al.]

ASF Enterprise is an online business selling bracelet straw made of silicone. With our mission to satisfy our buyers with a high quality of straw through our focus on best material which is double layer silicone and superior service. In addition, we want to be the well-known straw bracelet provider for individuals, families and businesses in the hygiene version. In everything, we will try our best to provide our buyer with satisfaction. We always try our best to solve as many problems as we can which faced by public. For instance, as we all know, the use of straws especially those containing plastic materials is very unfriendly to the environment. It is so clear that the use of plastic straws is not safe for marine life in general. There are many problems that arise about marine life where their lives are threatened due to the dumping of waste in the sea.
The opportunity in this market is quite high, as we have had so many problems that we can see on the market. Furthermore, as we want our product to help all people around the world and also the environment, our target market is also broad. Thus, we decide to build Business Model Canvas (BMC), which is one of the most common business models in the entrepreneurial world, and to make it a systematic start-up of our business. We believe that by implementing this kind of systematic preparation, we're going to have a smooth journey in our business. In addition, all of our mission, vision and goal will be accomplished. Lastly, we hope that our innovation product will be acknowledged by all and at the same time that it will bring benefits not only to everyone in Malaysia but also to the world and to the community