Principles of Entrepreneurship (ENT530): Business Model Canvas: The Boomie Pack / Nur Rainathul Adiniesha Abdul Hadi … [et al.]

The Boomie Pack idea is derived from the combination of hoodie, backpack and raincoat. As we know, backpack is commonly used for carrying most of daily items. Backpack is widely used by students and adults as it helps to organizes and carries all the essential belonging of the user. Taking an inspiration from the existing product in the market, which incorporated the hoodie design into their backpack, we, in Boomie Co decided to come up with a product with addition of new features. Since our mission is to develop innovative ideas for products so that their uses can be further diversified, our additional features in Boomie Pack also incorporate new specialty, which is a sleeved-coat attached to the backpack. The purpose is to give protection against hot and rainy weather for our customers.
Initially, individual parts of the Boomie Pack were designed separately. Team members brainstormed and integrated ideas for parts. Sketches were created and discussions were held regarding the proposed function of the components and the overall of product. After testing of prototypes, the product was modified to improve efficiency and overall functionality. Some parts were removed and replaced by more efficient processes, such as an efficient way to fold and keep the hoodie. In construction of the final product, some changes were made to improve our product and to make sure our product require customer needs. Some materials used in the prototype were replaced with stronger, longer lasting materials. In this report, for the introduction part, we discussed on the company’s background, problem statements, opportunity recognition, SWOT analysis between two competitors and the purpose of Business Model Canvas (BMC) preparation. On the second part, we discussed on the business proposal by presenting our BMC in a box by highlighting the main elements in the business. Then, we further discussed the elements in the box on how it relates to our business idea. Lastly, we write a conclusion for final comments and appendices that listed out the prototype of the product, the award received as well as other related documents. We hope that our product can give many benefits to customers and can success in the market for a long period of time, present and the future.