Case Study : Hannan Medispa Jerteh / Nurul Syafiqah Shamsul Bahari

Shamsul Bahari, Nurul Syafiqah (2020) Case Study : Hannan Medispa Jerteh / Nurul Syafiqah Shamsul Bahari. [Entrepreneurship Project] (Unpublished)


With the utilization of SWOT analysis, I was able to figure out the strengths and weaknesses a company use their footholds. After I have perused the strengths and weakness, then only I can build upon that strength and work on that weakness to someday turn that weakness into leverage. As the saying goes, never underestimate your strength, never overestimate your weakness. Besides that, as I become aware of the opportunity and threat that enwreathe this line of business, I can better exploit this to either gain more mileage or to avoid some unwanted predicament that can drag us down. The line between opportunity and threat is thin since some opportunity maybe a threat, but every threat is an opportunity to learn something. I should always be vigilant and take a calculated risk if I am to thrive in the business world. Capitalizing on those worlds, technology development or improvement is always a risky move but it can be alleviated with a thorough analysis of the market and products/ services. With the up-to-date the technology of spa treatment and hair treatment, surely it can provide the best and comfortable services for the customers.


Item Type: Entrepreneurship Project
Email / ID Num.
Shamsul Bahari, Nurul Syafiqah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Hanan Medispa Jerteh, aesthetic industry, spa treatment and hair treatment
Date: 26 November 2020
Edit Item
Edit Item


[thumbnail of 44747.pdf] Text

Download (206kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details