Principles of entrepreneurship (ENT530): Business model canvas: Aromatic Gel Pillow / Aliff Husairy Abdul Halim … [et al.]

The overview of this Business Model Canvas (BMC) is we managed to get a lot of new knowledge and information about business and entrepreneurship world. This business is a partnership business. We began this business to provide our customer with good quality product and to reduce the burden or problems borne by the consumer such as back pain, headaches, stiffness, and insomnia. Our business, aromatic gel pillow has grown quite substantially from the beginnings, and today Cool-Gel Tech has provided various design of aromatic gel pillow for our beloved consumers. As we know, there are many other businesses or company that sell cool gel pillow nowadays. Thus, we decided to start-up this business and keep improvising our product to satisfy the needs of our customers and to generate more profit and revenue. We choose to establish our business is because there is a high demand from customers especially in Malaysia because when temperatures climb high, they will need this kind of product to solve all the sweaty night-time problems. In this Business Model Canvas, we managed to analyze several information regarding our business such as our customer relationships and target customer. The Business Model Canvas is vital in a business because it helps visualize what is important and forces users to address key areas and in fact, we can improvise our product from time to time.