Chopd’ Slice.co / Hani Zhafarina A.Rashid … [et al.]

Chopd’Slice.co. is a company that offers multifunctional chopping board with strainer, slicer, and grater for the household. The company is specialized in inventing kitchen appliances by combining various kitchen items into one simple appliance. Our main objective for establishing this company is to help people who are struggling with their daily chores. We have identified several problems that people went through in the kitchen and we have found that our product can be a solution for these problems. Chopd’Slice.co is based in Melaka and the management team of the company consist of five members. To carry out our business effectively, we use the business model canvas (BMC) to help us develop and understand the company’s business model. The BMC breaks the business model down into nine segments which include Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams. The potential customers of Chopdslice include housewives, chef, and culinary students. We would promote our product through social media, word of mouth marketing and through our own website, www.chopdeslice.com. Customers can buy our product through retail stores such as Tesco and Aeon as well online shop like Shopee or our own website. We have identified and analyse our two competitors for multifunctional cutting board which are Pelican and 3-In-1 Multifunction Foldable Kitchen Chopping Board.