Appreciative inquiry: an alternative re- search approach for sustainable rural tourism development / Roslizawati Che Aziz … [et al.]

Che Aziz, Roslizawati and Abdul, Mohani and Abdul Aziz, Yuhanis and Abd Rahman, Azmawani (2013) Appreciative inquiry: an alternative re- search approach for sustainable rural tourism development / Roslizawati Che Aziz … [et al.]. Journal of Tourism, Hospitality & Culinary Arts, 5 (2). pp. 1-18. ISSN 1985-8914 , 2590-3837

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Abstract

Tourism is one of the world’s fastest growing industries, and is a major source of income for developing countries. The opportunities offered by the tourism industry globally are unquestionable, and every country seeks to stimulate sustainable economic growth based on employment opportunities. Study on the potential of developing tourism activities in rural areas may increase benefits received from tourism activities that will ensure synergy between tourism development and biodiversity conservation. Thus, this paper attempts to discuss the significance of sustainable rural tourism development and the application of Appreciative Inquiry approach as one of the alternative tourism research tool. AI may offer researchers another worldwide and methodology for framing and conducting tourism re- search. It does not mean that AI will replace all research approaches or can overcome all the challenges of conducting research. However, AI can be considered as a new method, approach or strategy for tourism research, which initiates positive changes especially in rural communities.

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Item Type: Article
Creators:
Creators
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Che Aziz, Roslizawati
UNSPECIFIED
Abdul, Mohani
UNSPECIFIED
Abdul Aziz, Yuhanis
UNSPECIFIED
Abd Rahman, Azmawani
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Ecotourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Heritage tourism. Cultural tourism
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 , 2590-3837
Volume: 5
Number: 2
Page Range: pp. 1-18
Official URL: https://www.jthca.org/
Item ID: 44569
Uncontrolled Keywords: appreciative inquiry, rural tourism, sustainable development, sustainable tourism, community development
URI: https://ir.uitm.edu.my/id/eprint/44569

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44569

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