Devising a branding model for mega- projects in entertainment, residential, tourism and sport in Iran / Amir Ekhlassi … [et al.]

Ekhlassi, Amir and Divandari, Ali and Rahmani, Kamal (2013) Devising a branding model for mega- projects in entertainment, residential, tourism and sport in Iran / Amir Ekhlassi … [et al.]. Journal of Tourism, Hospitality & Culinary Arts, 5 (1). pp. 1-29. ISSN 1985-8914 , 2590-3837

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Abstract

While it seems that there are very few studies on the branding pro- cess for mega-projects in entertainment, residential, tourism and sport, branding is one of the most important factors in these types of projects. We have particularly tried to devise a branding model for these types of projects that corresponds to Persian characteristics. Since in Iran there is no special model in this field, the grounded theory approach was used to hypothesize and outline the aspects of the model. In-depth interviews corresponding to grounded theory were conducted. The main phenomenon is branding process for mega-projects in entertainment, residential, tourism and sport. Causal, contextual, and intervening conditions are all explored, and the results are introduced as an intact model. The primary goal of this research is devising a model for branding these mega projects with respect to the Persian characteristics.

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Item Type: Article
Creators:
Creators
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Ekhlassi, Amir
UNSPECIFIED
Divandari, Ali
UNSPECIFIED
Rahmani, Kamal
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Ecotourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Sports and tourism. Sports tourism
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 , 2590-3837
Volume: 5
Number: 1
Page Range: pp. 1-29
Official URL: https://www.jthca.org/
Item ID: 44562
Uncontrolled Keywords: branding process, mega projects of tourism, project distinctive identity, place making, synergistic composition of sub-projects
URI: https://ir.uitm.edu.my/id/eprint/44562

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44562

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