Customers awareness about the istisna in the Islamic home financing product in Islamic banks at Kota Bharu, Kelantan / Siti Nor Farhana Che Ab Razak

Che Ab Razak, Siti Nor Farhana (2014) Customers awareness about the istisna in the Islamic home financing product in Islamic banks at Kota Bharu, Kelantan / Siti Nor Farhana Che Ab Razak. [Student Project] (Unpublished)

Abstract

The purpose of this study is to examine the customers level of awareness about the Istisna in the Islamic home financing product in Islamic banks. Nevertheless, some people still did not aware and lack of knowledge about the contact or the product that provided by the bank. After this study carried out, finding and analysis already successfully achieve, namely interpersonal communication is dominant factor to customer awareness, this is because the value of Beta in the level of customer awareness is higher and have a significant different than the other independent variables (knowledge and advertisement).

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Che Ab Razak, Siti Nor Farhana
2011686394
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Ghafar, Mohd Sabri
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Banking > Bank loans. Bank credit. Commercial loans
H Social Sciences > HG Finance > Investment, capital formation, speculation
H Social Sciences > HG Finance > Investment, capital formation, speculation > Securities. Fixed-income securities
H Social Sciences > HG Finance > Investment, capital formation, speculation > Securities. Fixed-income securities > Bonds
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Islamic Banking
Keywords: Istisna ; Islamic Home Financing ; Islamic Banks ; Independent Variables
Date: January 2014
URI: https://ir.uitm.edu.my/id/eprint/44522
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