Customers awareness about the istisna in the Islamic home financing product in Islamic banks at Kota Bharu, Kelantan / Siti Nor Farhana Che Ab Razak

The purpose of this study is to examine the customers level of awareness about the Istisna in the Islamic home financing product in Islamic banks. Nevertheless, some people still did not aware and lack of knowledge about the contact or the product that provided by the bank. After this study carried out, finding and analysis already successfully achieve, namely interpersonal communication is dominant factor to customer awareness, this is because the value of Beta in the level of customer awareness is higher and have a significant different than the other independent variables (knowledge and advertisement).