New Product Development : 2-in-1 Tin Smasher and Plastic Bottle Cutter / Mohamad Asyraf Fahmi Yahya ... [et al.]

In this New Product Development (NPD) report, the step and process to develop 2-in-1 Tin Smasher and Plastic Bottle Cutter is thoroughly explained. The research & development process of this product such as how we came up with the idea to create this product and market research about the product will be explain in detail in this report. We also will explain on the function and the uses of every component that we used for the product and also how the product operate.
A survey regarding the people’s perspective of the product was distributed until it reach 50 respondents. The result of the survey really important as it help us understand more of our product effectiveness and feasibility for commercialization. This survey also allows us to enhance and improve our product based on the feedback and critics of our future customers.
We did not have a true target market as we think that this product can be used by anyone. However, we think that the people that live in urban area can consider in buying this product because as we know, the city area have a higher waste disposal rate compare to the people that live far from the city. By proposing and developing this product, we hope that this will help in increase the awareness of the people and help decreases the disposal of plastic bottles and tin cans.