Demand for online travel sevices in Vietnam / Le Thi Phuong Anh and Ilian Assenov

Anh, Le Thi Phuong and Assenov, Ilian (2009) Demand for online travel sevices in Vietnam / Le Thi Phuong Anh and Ilian Assenov. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (1). pp. 65-77. ISSN 1985-8914 , 2590-3837

Official URL: https://www.jthca.org/

Abstract

This research presents an overview of the demand by foreign tourists in Vietnam for online travel services, including online searching and purchasing behavior, quality requirements, perception of Vietnamese travel websites, and post- purchase behaviour. Data were collected through questionnaires distributed to international tourists at the end of their stay in Vietnam. The results showed an overall good impression of Vietnamese travel websites. However, Importance- Performance Analysis indicated a number of areas that need improvement. These are discussed in the paper, and recommendations are provided for tourism-related organizations of measures to improve their online offerings use the opportunities presented by the Internet more effectively.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Anh, Le Thi Phuong
UNSPECIFIED
Assenov, Ilian
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel agencies and clubs
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Internet and tourism
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 , 2590-3837
Volume: 1
Number: 1
Page Range: pp. 65-77
Keywords: Online travel services, online demand, online marketing, website quality, Internet, Vietnam
Date: April 2009
URI: https://ir.uitm.edu.my/id/eprint/44364
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