A preliminary study on the malay online newspaper's coverage towards local food business / Siti Hajar Abd Aziz ... [et al.]

Abd Aziz, Siti Hajar and Mohd Azni, Zuliani and Khamis, Muhamad Hanapi and Mohamad Jaini, Siti Nur Nadhirah (2021) A preliminary study on the malay online newspaper's coverage towards local food business / Siti Hajar Abd Aziz ... [et al.]. In: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021), 22 February 2021, secretariat@i-ledhs2021.apbuitmck.com.

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Abstract

Business enterprises in Malaysia are classified as small and medium enterprises when meeting either
one of the two criteria, the number of full-time employees and value of the enterprise annual sales turnover. Small
and Medium Food Enterprises (SMFE), of the most popular SME in Malaysia, makes up more than 80 percent of
the total number of establishments in this sector, and are mainly involved in producing processed livestock
products, processed fisheries products, processed fruits, processed vegetables, cocoa products, and cereals. The
study aims at understanding the role of online Malay newspapers in their coverage on the development and growth
of the SMFEs. Using purposive sampling, 20 news articles from three Malay newspapers, namely the Berita
Harian, Utusan Malaysia and Kosmo!, were gathered from local sections to analyse its role and coverage. The
study found that although the depth of the media coverage on SMFEs may not be extensive enough, they are still
favourable, showing positive tones in the reporting and indicating signs of good support for the food industry from
the media. This preliminary finding serves as a foundation to more in-depth studies to have a better understanding
of the content of the online news on Malaysian business, particularly the SMFEs

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email
Abd Aziz, Siti Hajar
shajar_aziz@uitm.edu.my
Mohd Azni, Zuliani
UNSPECIFIED
Khamis, Muhamad Hanapi
UNSPECIFIED
Mohamad Jaini, Siti Nur Nadhirah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus
Event Title: Proceedings of International Conference on Language, Education, Humanities &Social Sciences (i-LEdHS2021)
Event Dates: 22 February 2021
Page Range: pp. 34-39
Item ID: 44132
Uncontrolled Keywords: Entrepreneur, food business, media coverage, online newspaper, social media
URI: https://ir.uitm.edu.my/id/eprint/44132

ID Number

44132

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