Case Study : Gading Aqua Company “Sole Proprietorship” / Nurul Salwa Salman

Technology Entrepreneurship (ENT600) subject allows student to apply technology solution in their real life. As a student, it is important to experience a case study for actual business activity. As a student in UiTM Kota Bharu, it is a part of study for everyone to undergo a case study project. Due to that, I got an opportunity to make research of a patin fish company since this industry have biggest sector in Pahang. In the first part of the project report, the general information of the company has been collected. Then, the report also contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Gading Aqua provides. Gading Aqua is one of the companies that run the aquaculture business which is business of patin fish. In this case study, I also identified all the marketing and its operational strategy used by the company to promote their products. As we know that Temerloh, Pahang is quite famous of city of patin fish and the demand of patin fish is high and well known in Malaysia. I also make a research on how Gading Aqua handles their financial management in order to maintain the demand from customers. The promotion offered by Gading Aqua quite interesting and the price of products is reasonable.