Case Study : Cherry Yunny Delight / Nur Aqilah Baser

Baser, Nur Aqilah (2020) Case Study : Cherry Yunny Delight / Nur Aqilah Baser. [Entrepreneurship Project] (Unpublished)


The case study project is one of the theories that can be implemented and practised to practical situation regarding the technology of the business. All UiTM’s student who take this subject will do the case study by individual at the first phase. The report of the case study was assigned to examine what kind of product the company can produce or what kind of service the company can offer. During this pandemic COVID-19, we only got opportunity to interview through WhatApp and call with the company that we selected as our case study. The company that we conducted is Cherry Yunny Delight. Cherry Yunny Delight currently based in Kuala Kangsar, Perak. The distance between our location and Kuala Kangsar is not the main problem for us to interview them because there are many ways to communicate with them using the technologies.
In the first part of report, the general information of the company such as background of the company, organizational structure, products or services and business marketing has been collected. The information that collected is combination
of primary sources and secondary sources. The primary sources is used by using WhatApp and through calling while secondary sources by searching informations on the website.
In the second part of report, the objective of the project is to work on the
company background, organizational structure and product or services that Cherry Yunny Delight provides and produces for customers. In this case study most of the time, the company only use the manpower of their workers. They do not use any technologies or machines expect only oven due to lack of capital.
Furthermore, the ways company market and promote their products are quit interesting and creative .One of the operational and marketing strategies that used by
the company to market their products is doing delivery to the customer’s house . So that, it make easier for the customer to buy their product. We also observe the company's financial achievements regarding how they manage their finances and how they gain their profit from financial management.


Item Type: Entrepreneurship Project
Email / ID Num.
Baser, Nur Aqilah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Cherry Yunny Delight, food company and halal moon-cake
Date: November 2020
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