Vehicle safety features capabilities to influence potential customers in Malaysia / Rudy Emran Jaafar

A research is being conducted to study the capabilities of vehicle safety features to influence potential customers in Malaysia. Automotive vehicle manufacturers in Malaysia are seriously looking into possibility of capitalizing vehicle safety features as selling points to attract potential customers. Other research activities have minimum effort to consolidate both element of vehicle safety features comparison between all vehicle makers and perform survey on customer vehicle safety features needs. The research has identified vehicle safety features offered to customers in Malaysia and compare their specification with other vehicle makers in order to see possibilities to utilize additional vehicle safety features specification as selling points to attract potential customers. A comprehensive customer survey activity to understand customers' demographic information and customers vehicle safety feature needs as well as to observe the vehicle safety features influence to attract potential customers in Malaysia has been conducted. One hundred random automotive customers were selected to participate on questionnaire that is designed to answer research objectives as stated above. The conclusion provide an added advantages to any vehicle manufacturers who implemented the proposed strategies towards better management of product planning and manufacturing cost as to simultaneously reduce product initial investment cost for future model lines to come. Vehicle manufacturers also be able to supply product according to customers' needs and at the same time maintaining their competitive advantages in Malaysia market. By doing so, vehicle manufacturers able to eliminate unnecessary expenditure such as unnecessary vehicle storage cost, unnecessary CKD pack storage cost and unnecessary aftersales replacement part storage cost. Proper product planning strategy will ensure product livelihood and sustainability in Malaysia automotive market.