The awareness of debit card among public in Besut, Terengganu / Masyitah Ilias

Ilias, Masyitah (2012) The awareness of debit card among public in Besut, Terengganu / Masyitah Ilias. [Student Project] (Unpublished)


The introduction of this paper aims to identify the awareness of debit card towards public at Besut, Terengganu. Debit card can be use as a medium of payment and replacement to cash when doing transaction. The cardholder do not need to bring large amount of cash when they doing transaction. So, it is easy to them. In addition to investigate the awareness of debit card, the following criteria are proposed: accessibility, promotion, security, knowledge and quality of services. For the sample and respondents, this study present primary data collected by self-administrated questionnaires involving a sample of 200 respondents from Besut, Terengganu that is for public. But only 144 questionnaires can be used to analyze the data. This is because, the rest of questionnaires cannot be collected from the respondents and also the respondents do not answer the questionnaires perfectly. Data were obtained through a face to face survey using questionnaires. For the methodology, the researcher used reliability, frequency, descriptive, correlation and multiple regressions to analyze the data. The researcher use reliability test is to test the result for each section and for all variables. For the frequency is to distribute the individual values or ranges of value for the variables. The descriptive analysis used is to determine which items were performing well and which needed an additional attention. The correlation coefficient analysis is to measure the significant level of relationship between independent variable and dependent variable. The last methodology is multiple regressions. Regression analysis is used in order to substantiate the hypotheses testing. Thus, the researcher get the result based on the data, this study found all criteria are significant. The criteria are strongly significant and two criteria is moderate significant. The strongly significant criteria are quality of services, knowledge and promotion. The moderate significant is security and accessibility. In the conclusion, the researcher are answer the research objective whether the research answer the objective or not. As the summary for the conclusion, the researcher answers all the research objective. For the recommendations, the researcher gives the ideas in order to increase the awareness towards debit card among public.


Item Type: Student Project
Email / ID Num.
Ilias, Masyitah
Email / ID Num.
Thesis advisor
Abd Ghafar, Mohd Sabri
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
H Social Sciences > HG Finance > Banking > Acceptances
H Social Sciences > HG Finance > Banking > Electronic funds transfers > Automated tellers. Debit cards
H Social Sciences > HG Finance > Credit. Debt. Loans > Commercial credit. Commercial loans. Credit management
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Islamic Banking
Keywords: Awareness ; Quality of Services ; Promotion ; Security ; Knowledge and Accessibility
Date: January 2012
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