New product development : Friclo Partition / Mursyidah Mohd Muhaimin ... [et al.]

New product development in this project is a friendly closet partition which is Friclo Partition that aiming to help people especially traveller or businessman in making their travel experience easier. Most of the user for luggage feel hard to retrieve items from the luggage especially when the items are in the bottom of the luggage space and sometimes last minute packing will lead the items needed were left behind. This partition will help them in arranging their necessities and save space in the luggage. The uniqueness of our product is this partition can be hang in the wardrobe, reusable, and the partition connect to each other. Before producing the product, data collection has been done to identify customer needs and demand towards the storage of luggage. Some limitations needed to be countered such as size and weight, competitors and cost of product. Ficlo Partition is made by using polyester fabric which is waterproof fabric. This partition also save the storage space in the space and can also save their time in packing their things. In new product development process, there is several things needed to be done which is research and development, product design and features, concept testing and test marketing. Part of SWOT analysis can identify the Strengths, Weaknesses, Opportunities and Threats for products. This analysis helps to identify the internal characteristics and explore outside factors in order to improve the product.