Expectations of Non-Malaysian Restaurant Managers towards Halal Certification / Sharifah Zannierah Syed Marzuki … [et al.]

Syed Marzuki, Sharifah Zannierah and Buyong, Siti Zahrah and Yahya, Wan Kalthom and Mohammad Kamaruddin, Laila and Kamall Khan, Yasmin and Erjon, Duka (2018) Expectations of Non-Malaysian Restaurant Managers towards Halal Certification / Sharifah Zannierah Syed Marzuki … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 181-193.

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Abstract

Halal food industry has gained tremendous demand from all over the world that includes both the Muslim and non - Muslim consumers thus contributing to significant economic growth in the halal market. Previous halal studies has been focusing on halal food purchasing, halal marketing, halal tourism and halal meat. However, research on halal hospitality industry that look into the restaurant sector is very sparse. Therefore, this paper aims to investigate on the expectations on non- Malaysian restaurant managers toward halal certification as Malaysians do prefer to eat non local food. Taking into considerations the number of restaurants that offer non-local food is high in Nilai and Cyberjaya, a qualitative survey was performed on three restaurant owners/managers. The findings show that the managers have very positive understandings on halal connotations and the implications on their restaurants as far as the plural society in Malaysia is concerned. Halal attributes that include trust, hygienic and traceability were related to signify halal certification. Future research may consider looking into restaurant managers and halal certification worldwide as return visit is crucial in attracting the Muslim customers in particular.

Metadata

Item Type: Article
Creators:
Creators
Email
Syed Marzuki, Sharifah Zannierah
szannierah@salam.uitm.edu.my
Buyong, Siti Zahrah
UNSPECIFIED
Yahya, Wan Kalthom
UNSPECIFIED
Mohammad Kamaruddin, Laila
UNSPECIFIED
Kamall Khan, Yasmin
UNSPECIFIED
Erjon, Duka
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
Volume: 4
Number: 1
Page Range: pp. 181-193
Item ID: 43350
Uncontrolled Keywords: Halal, Certification, Restaurant
URI: https://ir.uitm.edu.my/id/eprint/43350

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43350

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