Halal market opportunities through research findings / Sharifah Zannierah Syed Marzuki … [et al.]

Syed Marzuki, Sharifah Zannierah and Zainal Abidin, Zanariah and Kamall Khan, Yasmin and Osman, Che Asniza and Ling, Oliver Hoon Leh (2018) Halal market opportunities through research findings / Sharifah Zannierah Syed Marzuki … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 4 (1). pp. 171-180. ISSN 2637-0301 (e-ISSN)


Halal market has becoming a phenomenal reality globally with the growing number of customers that encompass Muslims and non-Muslims. The emergence of a global halal market has opened vast opportunities for firms in numerous industries that include food, fashion, hospitality, agriculture and services. It is gathered from the literature that notable factors contribute to the upward potential of halal industry. New dimensions of halal areas are expected to be explored by the halal market players to develop more innovative halal offerings thus benefit all consumer groups. Realizing that market intelligence is important, the advances of robotics, Internet of Things, Big Data are ways to assist and support the halal eco-system thus further operationalise halal requirements outlined by the Quran (the Holy Book of Islam) and Hadith (practices and sayings of the Prophet of Muhammad, peace be upon Him). Common issues pertaining to halal matters are seen as challenges for firms to act on proactively and be prepared with effective plans and strategies as the consumers for halal products and services come from wide range of race and religion worldwide. Market players and exporters need to serve a Muslim community of varied Islamic school of thoughts that appear to be very challenging in different countries. It is interesting to explore the halal market opportunities in halal literature that makes it so significant for this high demand market.


Item Type: Article
Email / ID Num.
Syed Marzuki, Sharifah Zannierah
Zainal Abidin, Zanariah
Kamall Khan, Yasmin
Osman, Che Asniza
Ling, Oliver Hoon Leh
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 4
Number: 1
Page Range: pp. 171-180
Keywords: Halal, Market, Opportunities, Muslim
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/43349
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