Student experience and satisfaction : Case study on service quality of HEP counter service in UiTM Campus 2 Samarahan / Nuur Arif Sulaiman

This study aims to examine student experience and satisfaction towards service quality of HEP counter service in UiTM Campus 2 Samarahan. Counter service is the main functions to communicate and face with the student wants from the service provided by HEP Campus 2. Therefore, counter service of HEP have to strive to deliver to their student not only the product or service, but also ‘quality’ and ‘satisfaction’ to align with their objectives as a whole. Just like HEP’s Customer Charter “ we are commited and promised to try to provide quality service and ensure customer receive the good service efficient and effective”