E-Business adoption among homestay in Kuching / Farah Izzati Sebi

Sebi, Farah Izzati (2015) E-Business adoption among homestay in Kuching / Farah Izzati Sebi. [Student Project] (Unpublished)

Abstract

The purpose of this study is to describe the factors that influencing the E-Business adoption among Homestay in Kuching, Sarawak. Homestay is known as a place to stay for a holiday or other period abroad spent staying in the home of a local family or it can be a private house offering accommodation to paying guests. A study made by Allisson mention that there are now many studies on the adoption and uses of E-business by large companies, fewer studies have been undertaken on the adoption and use of E-business in specific context of small and medium sized entrepreneurs. Thus, the study about the E-Business adoption among homestay in Kuching is important to know how it would influence the success of that business. By reviewing previous journal and article, the factors that are contributed to E-Business adoption are technological, organizational and environmental. A survey was conducted by distributing 150 of homestay within Kuching city. Multiple regression and correlation analysis were used to discover the factors between independent and dependent variable. In the end of study found that Organizational is the most significant factors that influence E-Business adoption among homestay in Kuching.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Sebi, Farah Izzati
2012203634
Subjects: H Social Sciences > HD Industries. Land use. Labor > Home labor. Home-based businesses
H Social Sciences > HD Industries. Land use. Labor > Economic development. Development economics. Economic growth
T Technology > T Technology (General) > Communication of technical information
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration with Honours (Marketing)
Keywords: Technological, Organizational, Environmental, Homestay, Kuching, E-Business
Date: July 2015
URI: https://ir.uitm.edu.my/id/eprint/42991
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