Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman

Osman, Nur Amanina (2015) Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of ironess of enviromentally products and price and brandimages. It is vital to review all the relevant literatures in order to understand the whole concept of the effects of environmental consciousness on the brand preference.

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