Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman

Osman, Nur Amanina (2015) Environmental consciousness effects on student's brand preference in UiTM Samarahan / Nur Amanina Osman. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

This chapter discussed the literature on the environmentally friendly concept and factors influence the brand preference regarding to environmental consciousness. Environmental consciousness on brand preferences is discussed in three sections which is consumers environmental concern, awareness of ironess of enviromentally products and price and brandimages. It is vital to review all the relevant literatures in order to understand the whole concept of the effects of environmental consciousness on the brand preference.

Metadata

Item Type:	Thesis (Masters)
Creators:	Creators Email / ID Num. Osman, Nur Amanina 2011554745
Subjects:	L Education > LB Theory and practice of education > Total quality management in education. Total quality management in higher education L Education > LG Individual institutions > Asia > Malaysia L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Sarawak L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA L Education > LG Individual institutions > Asia
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) (Marketing)
Keywords:	UiTM Samarahan, literature
Date:	January 2015
URI:	https://ir.uitm.edu.my/id/eprint/42974