Assessing and managing the factors contributing to radio listeners' choice a study of cats fm / Rosemiyati Mohd. Nawawi ... [et al.].

Mohd. Nawawi, Rosemiyati and Bujang, Julia and Annuar, Noraslin (2010) Assessing and managing the factors contributing to radio listeners' choice a study of cats fm / Rosemiyati Mohd. Nawawi ... [et al.]. [Student Project] (Unpublished)

Abstract

The survival of a radio station depends on the listeners' tuning into its radio programs hence understanding the listeners' preferences will contribute to listeners' acceptance of CATS FM. The objectives of the study were to ascertain listeners' overall perception toward CATS FM, identify factors leading to radio listeners' choice of CATS FM, determine the most important factor(s)/ preferences and to propose strategies on how CATS FM could improve the listeners' perception. The study employed both descriptive and empirical methods. A structured questionnaire was developed based on established instruments for the industry and also through responses gathered from the focus groups. The distribution of questionnaires covered listeners in all seven divisions of Sarawak where CATS FM is transmitted as well as CATS FM personnel and experts of the field.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd. Nawawi, Rosemiyati
2008295418
Bujang, Julia
2008295426
Annuar, Noraslin
2008295446
Subjects: H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Citizen participation
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Masters of Business Administration
Keywords: radio programs,radio station
Date: May 2010
URI: https://ir.uitm.edu.my/id/eprint/42933
Edit Item
Edit Item

Download

[thumbnail of 42933.pdf] Text
42933.pdf

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

42933

Indexing

Statistic

Statistic details