A study on stakeholders perception toward farm assembling complex service quality of Federal Agricultural Marketing Authority (FAMA) in Samarahan / Magdelene Alphonsus Eric

A service quality has received considerable academic attention in the past few years. Service quality has become the crucial factors to determine people perception toward the services or the organizations. Positive perception was lead by their satisfaction when they get the high quality services. Today, a client plays an important role to determine the level of the service quality offered by the organizations.
Public organization such as Farm Assembling Complex of FAMA Samarahan should be aware of the quality of the services they delivered to the clients every single day because the service quality somehow will determine their role as government marketing ’s arm in the agricultural field which may gain trust by the stakeholders.
The objective of this research is to find out whether Farm Assembling Complex of Federal Agricultural Marketing Authority (FAMA) Samarahan show the high level of service quality and to find the stakeholders’ perception towards Farm Assembling complex service quality.
Qualitative study which data were collected from the scale measurement survey was used in this research. It consists of exploratory research design which have primary objective that can confronting the researcher. A questionnaire was completed by 150 respondents which involved the Farm Assembling Complex’s stakeholders around Samarahan.