Customer satisfaction towards food court in shopping complex at Bukit Bintang area Kuala Lumpur / Hannan Nabil Zamri

Zamri, Hannan Nabil (2015) Customer satisfaction towards food court in shopping complex at Bukit Bintang area Kuala Lumpur / Hannan Nabil Zamri. [Student Project] (Unpublished)

Abstract

Purpose The purpose of this paper is to identify customer satisfaction towards food court in shopping complex at Bukit Bintang area Kuala Lumpur. Methodology/Approach A total of 400 respondents from food court in shopping complex at Bukit Bintang area had participated through convenient sampling technique in answering the questionnaire. Findings — Most of respondents are male, the age is between 21- 30 years old. The Correlation analysis shows there is positive moderate and strong relationship between the independent variables and dependent variable. Reliability analysis shows the reliability of questionnaire is from good to very excellent. Regression analysis shows that there is moderate relationship between independent and dependent variables.

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Item Type: Student Project
Creators:
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Email / ID Num.
Zamri, Hannan Nabil
2013891788
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration With Honours
Keywords: Food court environment, food quality, service quality, customer satisfaction
Date: December 2015
URI: https://ir.uitm.edu.my/id/eprint/42579
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