The students' health awareness and lifestyle affecting their attitude toward organic food consumption in UiTM Kota Samarahan, Sarawak / Nadira Mezalan

This study is embracing on more specific set of mind — i.e. health awareness and lifestyle — to foresee the student's state of mind toward organic foods. The principle objective of the paper is to test the hypothesis whether health awareness and lifestyle affect the student's attitude toward organic foods intake. Data were gathered in UiTM Kota Samarahan through a set of questionnaire for the purpose of fulfilling this research. The study uses a set of regression models to identify how the attitude towards organic foods is affected by the determinant factors (i.e. health awareness and the students' lifestyle)- The outcomes are predictable with past studies, (i.e. Vukasoviö, 2009) which stated that a concern toward one's health is most commonly being the cause in purchasing and consuming organic foods. Likewise, the healthy lifestyle of a person certainly portrays the positive connections between his health and his approaches towards organic foods. Therefore, a healthy lifestyle usually shows the person's attitude towards organic foods in which is inclined to be more positive. This study is conducted to understand the connected impact of a student's lifestyle as well as the person's awareness on health has on their natural foods consumption. The outcomes from this study are to be benefited for the understanding as well as utilization and continuation of the development in the organic food industries in Kuching, Sarawak.