Fundamental of Entrepreneurship ENT300 : Uni-Munch / Martina Haw Igo ... [et al.]

Uni-munch are a start-up bakery retail establishment located in Kuching, Sarawak. Uni-munch expect to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the mild competitive climate in the area. Uni-munch aim to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans. JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. Uni-munch want to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. High visibility and competitive products and service are critical to capture this segment of the market. In order to succeed in this market, we want to expand our products and services in different ways. We will upgrade our product to more ingredients or add-on more in the menu which baking more cake that different from others.