A study of consumers' attitudes, behaviours, values and their willingness to pay for multiple green product lines in Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) Organization / Ramesh Rantau William Gon

William Gon, Ramesh Rantau (2016) A study of consumers' attitudes, behaviours, values and their willingness to pay for multiple green product lines in Sarawak Land Consolidation and Rehabilitation Authority (SALCRA) Organization / Ramesh Rantau William Gon. [Research Reports] (Unpublished)

Abstract

A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products that are environmentally friendly, The objective of this study is to understand the factors that could affect the consumers to pay more towards the green products in Sarawak Land Consolidation And Rehabilitation Authority (SALCRA) organization, Sarawak. The data were obtained from questionnaires handed out to a 169 staffs in SALCRA organization. The result showed that, consumer values consistent explanatory factors in predicting their willingness to pay more for multiple green products.

Metadata

Item Type:	Research Reports
Creators:	Creators Email / ID Num. William Gon, Ramesh Rantau 2013590411
Subjects:	H Social Sciences > HF Commerce H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Keywords:	SALCRA,consumers' buying pattern,customer satisfaction
Date:	June 2016
URI:	https://ir.uitm.edu.my/id/eprint/41890