Effectiveness of tools and techniques used in sales promotion for hotel industry in Sri Aman / Angella Bujang

Bujang, Angella (2015) Effectiveness of tools and techniques used in sales promotion for hotel industry in Sri Aman / Angella Bujang. Other. Universiti Teknologi MARA Cawangan Sarawak , Kampus Samarahan, Kota Samarahan , Sarawak. (Unpublished)

Abstract

Sales promotion is one f key elements of promotional mix which being used by marketers and sales person in order to compete the competitive advantage then increase the sales by stimulating the consumers purchase decision. Since the hotels that exist in Sri Aman, therefore this present of study has made in order to evaluate the effectiveness of tools and techniques used by hotels in Sri Aman. As a self administered questionnaire is prepared and total of 130 respondents are interviewed with it. Then using a SPSS tool program, the collected data is analyzed.

Item Details

Item Type:	Monograph (Other)
Creators:	Creators Email / ID Num. Bujang, Angella 2012672616
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Keywords:	hotel, sales promotion, Sri Aman
Date:	June 2015
URI:	https://ir.uitm.edu.my/id/eprint/41458

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