Abstract
The purpose of this study is to examine the level of costumers’ acceptance towards Musharakah Muatanqisah based financing product. This study used the development of a multiple linear regression analysis model to identify the significant relationships that affects the customers’ acceptance. Data from questionnaire that develop by researcher were gathered from 100 respondents. There are five main variables that are used to see a relationship with the customers’ acceptance which are customers’ attitude, subjective norm, concept, shari’ah compliance and also pricing. The results indicate that there are relationship between customers’ acceptance with customers’ attitude, concept and also shari’ah compliance. However, there are
no relationship between customers’ acceptance with subjective norm and pricing of the product
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Nik Husin, Nik Natrah 2010298216 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Shapiin, Prof. Madya Mohd Nor UNSPECIFIED |
Subjects: | H Social Sciences > HG Finance > Banking H Social Sciences > HG Finance > Banking > Acceptances H Social Sciences > HJ Public Finance > Finance, Islamic |
Divisions: | Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Finance |
Keywords: | Customers’ attitude, subjective norm, concept, shari’ah compliance and also pricing |
Date: | January 2013 |
URI: | https://ir.uitm.edu.my/id/eprint/41453 |
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