Analyzing the role of quality governance in green initiatives and the impact towards the organisational performance / Zuhairah Hasan and Noor Azman Ali

Hasan, Zuhairah and Ali, Noor Azman (2019) Analyzing the role of quality governance in green initiatives and the impact towards the organisational performance / Zuhairah Hasan and Noor Azman Ali. Insight Journal : International, Refereed, Open Access, Online Journal, 3 (8). pp. 92-107. ISSN 2600-8564

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Abstract

This article presents an analysis of quality governance as an intervening role between the green initiatives implemented by the ISO 14001 EMS firms in Malaysia and the performance of the organisations. Previous research points at the importance of green marketing is expanding and many companies are embracing new strategies. The study aims to investigate the impact of green initiatives on the organisational performance and the quality governance as a moderating factor between the green initiatives and the organisational performance. The current research will include green product, green price, green promotion, green distribution, top management, shared vision and financial resources as a green initiative. A total of 150 responses was collected using simple random sampling
technique. This study employs partial least square-structural equation modelling (PLS-SEM) as the main statistical technique. The findings reveal that green product, green pricing, top management, shared vision and financial resources significantly positively affects organizational performance. Management implications for the implementation of green initiatives and marketing are discussed.

Metadata

Item Type: Article
Creators:
Creators
Email
Hasan, Zuhairah
UNSPECIFIED
Ali, Noor Azman
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof Dr. Saunah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr Mohd Halim
UNSPECIFIED
Editor
Mohd Ariff, Assoc. Prof. Dr. Intan Safinas
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Ahmad, Dr. Syahrul Ahmar
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences > Environmentalism. Green movement
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational effectiveness. Performance measurement
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 3
Number: 8
Page Range: pp. 92-107
Official URL: https://insightjournal.my
Item ID: 41342
Related URLs:
Uncontrolled Keywords: Green initiatives; Quality governance; Organisational performance; ISO EMS 14001; UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/41342

ID Number

41342

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