Fire Mirrorcle Extinguisher / Shazwani Shamsir

Fire Armour Sdn Bhd is a partnership company that manufactures fire protection equipment. This company is located in Petaling Jaya, Selangor. This company produces various kinds of fire extinguisher such as ABC Dry Powder Fire Extinguisher, Carbon Dioxide Fire Extinguisher, Foam Fire Extinguisher, and a few equipment such as fire hose, fire blanket, home kit and smoke alarm. This company comes up with a new product which is fire extinguisher with new technology. The product is called the Fire Mirrorcle Extinguisher. The word “Mirrorcle” represents the viewing window that is attached at the top of the fire extinguisher tank. Besides that, this product comes with a glow-in-the-dark and reflective tape that will produce light in the dark to ease users to find the fire extinguisher when they are trapped in a dark situation. The target market for this company is those people who are in the M40 and T20 income level as they can afford to buy the fire extinguisher. Besides that, the target market for this company is those who aged between 22 years old to 55 years old since the people in this age range are the ones who have high concern about safety. In the first few years of launching, this company targets to sell this product throughout the Peninsular Malaysia through wholesalers such as Aeon, Giant and Tesco.