Understanding Newspaper Coverage On E-Sports In Malaysia

Norizam, Afif Emir and Ismail, Muhammad Arif and Md Noor, Muhammad Noor Hariz and Abd Aziz, Siti Hajar and Mohd Azni, Zuliani (2020) Understanding Newspaper Coverage On E-Sports In Malaysia. In: International Jasin Multimedia & Computer Science Invention & Innovation Exhibition (3rd edition), 17-28 Feb 2020, UiTM Cawangan Melaka Kampus Jasin.

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Abstract

E-sports, a form of competition using video for multiplayer video games, particularly among professional players as individually as teams is very fast developing in Malaysia. According to British Broadcasting Corporation, e-sport international sales almost triple its global audience
to nearly 600 million people by 2020. The study aimed at understanding the newspaper role in creating the awareness of e-sport in Malaysia. In-depth interview was done and recorded digitally with E-Sports Malaysia (ESM) Head of Communication Muhammad Farouq Abdul
Patah as the main respondent. The study found out that traditional media has increase their interest on e-sports since year 2018 and many positive coverages has been given to it to improve people initial perception about e-sports which was earlier deemed as wasteful activities. The newspaper has been considered as a medium which provide better facts regarding e-sports and mobile gaming in compared with social media. Today, with the help of newspapers, older and
new generation as beginning to accept e-sports as a skill sport with the ability to generate income, strengthening unity and bridging cultural barriers, as well as create new opportunity for business and careers. This study has fully maximised the use of videography and editing to understand this issue and their result is ready to be uploaded as an e-content in the respected digital platform to disseminate awareness on the topic.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email
Norizam, Afif Emir
afifemir@gmail.com
Ismail, Muhammad Arif
UNSPECIFIED
Md Noor, Muhammad Noor Hariz
UNSPECIFIED
Abd Aziz, Siti Hajar
shajarabdaziz@gmail.com
Mohd Azni, Zuliani
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GV Recreation. Leisure > eSports (Contests)
Divisions: Universiti Teknologi MARA, Melaka
Event Title: International Jasin Multimedia & Computer Science Invention & Innovation Exhibition (3rd edition)
Event Dates: 17-28 Feb 2020
Page Range: pp. 62-64
Official URL: https://jamcsiix.wixsite.com/home
Item ID: 412
Uncontrolled Keywords: E-sports, Communication, Video Games, Newspaper reporting, Newspaper Coverage
URI: https://ir.uitm.edu.my/id/eprint/412

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412

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