Stulicent Cafe / Sameson Ampias ... [et al.]

Ampias, Sameson and Abdullah, Mohd Roze and Eram, Mustaqim and Lamjad, Hafizah and Rasnin, Rasyidah and Bustam, Nur Ezzati (2014) Stulicent Cafe / Sameson Ampias ... [et al.]. [Entrepreneurship Project] (Unpublished)


The business oriented cafe in our country is getting wider and became a something that very
popular in Kota Kinabalu especially among students. Because of that, our company wants to
venture in this kind of business which is cafe with many enhancements that can attract more
customers. The name of our company is STULfCENT CAFE which in fuJJ name is Student Life
Centre. We purposely choose Student Life as our business name because we want to show
something that interesting that combined our cafe with many services we provided such as
Information Communication and Technology (ICT), foods and drinks, drive thru, food and
de! ivery services.
Our cafe is not only for interaction social and communication, but also act as a place that gives
student comfortable place for any discussion. When student comes to surfing internet, they also
can order any junk foods and drinks and we will serve for them. The inspiration to establish this
cafe is come up with our own ideas when we still a student. We want to make something
different with other cafe which only focus on selling foods and drinks because it is commonly
provided by other cafe. Some students want something differeJ1t that more attract full to release
their stress. So, to make our business different with other cyber cafe concept m ota Kinabalu
Sabah, we are providing a variety of products. The market for this business is also doing well in
Kota Kinabalu, Sabah because the population is increasing from time to time and can fulfil the
student preferences and demand as well.
Our location will be situated StuLiCent Co. located in Sulaman Sentral, Kuala Menggatal,
Sabah, the new developed area which is a strategic place for us to start and to build further our
business. Furthermore, it gives us advantages to establish our business here because there are no cafe open that provides food and plus printing and photocopy. It was very suitable for our
customers because the place was strategic and located at the middle from urban to Kota
Kinabalu. It is also has good economic development and there are lots of parking spaces. The
shop that we have selected can be easily seen from the main road which is advantage for our
business to be known. The market target for our business will be particularly for students,
lecturer and other people as well. Our target Gustomers are people around Sabah but we will look
for opportunity to open other branches in peninsular Malaysia.


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