Semai Impian Sdn Bhd Executive coach: an analysis on diversification of service in promoting the executive coach operation / Miftah Abd Mutalib

Semai Impian Sdn Bhd is one of the subsidiary of Mara Holdings which know operates the Executive Coach service. This latest design of coach introduces quality by increasing the level of service of express coach industry in Malaysia. It also provides an alternative for the passengers to choose from. Currently , the Executive Coach is intoducing improvements to its operation as well as increasing their promotional strategies. This research is carried out to study the consumer's perception of the Executive Coach service and the proposed diversification of service. A closer observation and opinions from both local and foreign tourists are vital to obtain information regarding their perceptions on a tour package that will be introduced by the Executive Coach. Another type of the diversification of service is a special charter service. Corporate bodies and organisations are being selected under this survey in order to identify whether the Executive Coach charter service can be their official transportation for special occasions. It is hoped that , the recommendations made would provide Semai Impian with some ideas on how to further improve the Executive Coach service performance.