ENT 530 Case Study : HM Ali Teh Tarik / Adiba Nadhira Aminnuddin ... [et al.]

HM ALI TEH TARIK is a family business form. And this restaurant is a subsidiary company to other their company. It has been open since October 2006. The owner of this restaurant is Puan Murni Binti Mokhtar as a Director Manager. Puan Murni have been experience about 21 years working with company IKEA that famous around the world. She also gets an opportunity to experience Product Regulation Compliance Specialist at the IKEA. This restaurant does not yet open their branch in other places. Their main objective for the restaurant is to open more branches and cafe in the future, prepare more delicious food and serve an efficient service for their customer
Their target market is mostly people who lived there near the restaurant. Also not missed people who works near there such as staff of nursery, officer and staff at the clinic. It is because HM ALI TEH TARIK serve various types of meals at their cafe such as hot food, glazed food, western food and many more. It can suites and have many choices food at the cafe. What make them difference from other cafe and restaurant is the design of the cafe itself make by the owner of the cafe using a wood and the hygiene at the cafe is organized and clean. The specialty is customer can bring along their food case to take away the food, it is because this cafe wants to avoid using polystyrene and they will charge RM 0.40 for the polystyrene.