Adjustable Size Shoe (By PROSKI) / Muhammad Alif Zulkifly

Established in April 2019, PROSKI Sdn Bhd is a company that focusing on innovation of adjustable size technology on baby shoes as their first product since their establishment. This company founded by Muhammad Alif bin Zulkifly, a young man that have experience on footwear engineering and working in the industry for about 8 years. They have come out with a new product innovation named Adjustable Size Shoe; a shoe that adjust it sizes into 5 different measurement. Not like other shoes in the market that only have one fixed size, this shoe can be used 5 times longer for a single user compared to a usual baby or toddler shoe because of this technology. Not only that, this shoe also has some great features and new in baby and toddler shoe product line which are water-resistant for the upper body part and a more grip and durable outsole that used the same material as tyre for vehicles. This product will be focusing on reach parent who from middle and high group income (M40 and T20) who have child at range of 18 months to 4 years old as their main target market. This product is suitable for parents who want to give their child a decent experience on using shoes however want to save some money from buying many shoes for them as their feet grow fast at that age stage. As this technology emerge and introduced by PROSKI, it gives many advantages to the company and the market. First, this innovation will give PROSKI a big platform to become one of the companies that will hold a large market share hence make many profits considering the potential of this product to do well in the market. Next, this innovation will give benefit to consumers as they can solve the problem regarding to the period for a shoe can be used for their child as baby and toddler feet growing fast as their age increase. Customers also will have more options to choose from before purchase shoes for their child and the market will be more vary. As for competitor’s perspectives, they will gain the benefits in the form of their competitiveness towards the market. This will trigger them to come out with their own innovation hence it will benefit the industry and consumers.